Save the 300

Clare Vaterlaus-Social Media Tip- Echelon GroupOver Labor Day weekend 300 teens decided to create some memories they would not soon forget. In Stephentown, New York Brian Holloway’s second home was broken into where the teens partied all night long. Brian, who is an Ex-NFL New England offensive lineman decided to handle the situation in an unusual way that has caused controversy. My first reaction would be to call the police and press charges; instead Brian gave a call to action for these youth, by creating a website The website was compiled of pictures, tweets, and posts that he gathered and re-posted. Brian offered the opportunity to the wrongful youth to seek redemption by attending a picnic where they would work together to clean up the estimated $20-30,000 worth of damage. Only one teen showed up to help. Instead of accepting this offer graciously, parents broke out in rage and are looking into suing Brian because re-posted their information on the internet. As a Social Media Consultant, I looked at this and thought about how ignorant these teenagers are, not only their physical actions but what they felt was okay to post online. There is a distinct disconnect for Social Media users and the idea of permanency. Social Media users are uninformed of the toll their social presence can have on their present and future lives. I attended a Social Media Conference on September 25, 2013, led by Corey Smith, who stated that everything he posts is strategically calculated before hitting send. I cannot agree more. What goes onto Social Media sites can be searched by future colleges, employers, spouses, and those already intimidating future in-laws. It is vital in this digital age to think before you click. My intentions of this piece were not to encourage other teens to hide their indiscretions better, I am merely using this as an example of what social media can do to your life when you are not careful.

Clare Vaterlaus-Social Media Tip- Echelon GroupEchelon Group Brian Holloway Save the 300Brian Holloway came out on Thursday September 26th stating that their chance for redemption was over. Only 4 teens came forth and will not be pressed with charges. Brian handed all of the information to the local police who begin pressing charges to the youth that remain hidden. Brian expects a wave of arrests in the next few months. This is a reason why we need to think before we click. On a lighter note, I wonder if they will let the teens take a selfie behind bars…

Clare Vaterlaus-Prison SelfieThis is me in a jail cell in Alaska, I asked the officer if I could see one. I got there and he literally asked me if I would like to take a picture… Prison Selfie!

I also published this post on Echelon Group Inc.


Can I have your number?

Today Show Kathie Lee and Hoda- Echelon GroupSkip the coffee, and turn on The Today Show and listen to Kathie Lee & Hoda, they are a duo that can surely wake you up. Kathie Lee & Hoda are always capturing the new trends, and reporting on different social media outlets. On September 5th 2013, Hoda was showcasing a new Samsung watch phone. To demonstrate, Hoda used her cell phone to call the watch. She was even careful not to make her own cellphone visible while dialing her number. Kathie Lee reminded Hoda not to show her number on camera. Kathie Lee who had learned her lesson from a previous incident earlier this year when she broadcasted her daughter’s phone number on National television. She reported she was only in the doghouse until 6 p.m. that night… When Hoda tilted the watch towards the camera, you can see her face expression change when she realizes that her number popped up on the watch. Only minutes later she started to receive phone calls and texts from her favorite fans. This is a great example of how careful we need to be with our personal information. We are all not going to be on National television soon, however we need to remember that people are always watching us.

I originally posted this to

God Doesn’t Write With A Pen

God Does Not Write in Pen Last weekend some of my family and I went on a ROAD TRIP to Sandpoint Idaho. Just like old times, my mom read to us. The book choice was God Doesn’t Write With A Pen. It might seem like an odd choice, but as some of you know I am from Boise Idaho. This is a story of a family that survives the worst, and become refugees none other than Boise Idaho. They describe their journey and their conversion to the Church of Jesus Christ of Later-day Saints. It was amazing to hear of the faith that they had, as they worked their way through family problems, and physical ailments. I really appreciated the book and the testimony that was shared. I would recommend this book, it is a short read, and some of it you might want to skim depending on your knowledge of the Mormon faith. Read the book and let me know what you think!

Is Everyone Hanging Out Without Me?

mindy kaling I spent the weekend reading Mindy Kaling’s new book, Is Everyone Hanging Out Without Me? (And Other Concerns). I was very excited to read this because I conveniently just finished her entire season of The Mindy Project. Not that I was obsessed, but I was. I needed to find another way to get more Mindy, without mindlessly re-watching episodes on HuluPlus (Is it really that bad?). I went to Barnes and Nobel to return a journal that I would never write in. I had just had my eyes dilated and I could see nothing. They wouldn’t give me cash back, and so obviously Mindy popped into my mind! I said “Well get me Mindy’s book then.” After another 6 hours when my eyes were finally done dilating I picked up the book and read… I can say that I feel like a funnier person because of her. The book was great. I was impressed with her prior to reading, but now consider her a wonderful role model. Most celebrities do not have the same views as her when it comes to the infamous one night stands and marriage. She does not want to live her life flippantly, but wants the fairy tale life, and frankly that is what I know she will get. Her book is written in different segments explaining many aspects of her life. I learned a lot about how boys only need two pairs of shoes, which take an extensive amount of time to tie. I won’t give away too much more, but I will say she does put in quite a few baby pictures that could rival some of Awkward Family photos. Read it and let me know what you think!

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