NYRM Missionary Clare VaterlausI can distinctly remember when my 7th grade teacher explained that when we grew up most of our careers would be jobs that didn’t exist today. It was mind boggling as I tried to wrap my head around the new concept, but all I could think was I want to be in one of those jobs. The rise of the social media profession has reached a new level and will continue to grow. In a recent study from LinkedIn it showed that there has been a 1,357 percent increase in social media positions posted on LinkedIn since 2010. I am part of the rise. I started my career as a blogger when I was in the LDS pilot mission for internet proselyting in Rochester, New York. We were encouraged to use both Facebook and blogs to reach those of our faith and of other beliefs. I used well known LDS bloggers as my inspiration: Al Fox, (who was baptized in my mission, known as the tattooed Mormon), NieNie (a brave plane crash survivor), and even the now abandoned Seriously So Blessed  blog. It was such an adventure as I continued to blog and see the number of views rise. It was a feeling that I anticipated more than opening presents on Christmas morning. I remember thinking to myself, if only this was a job…

When I returned from New York, I realized that this could be a job! I started Clare Vaterlaus Alaska Social Media Consultantto focus my time on learning the ins and outs of Facebook, Twitter, LinkedIn, Reddit, Tumblr, Instagram…the list goes on… so that I could turn this into something profitable. After a month, I received my first phone call to do some freelance blogging for a small company, and then another, and another. It was something I enjoyed. During the first month of my senior year of college I was approached by Don Reiman, a well-known business man in Boise, during one of my visits home. He had heard of my career goals and was interested in offering me an internship. I gladly accepted and started working for Echelon Group. I did about a 1 year internship (not on location) and then was hired on as a full time Social Media Consultant after graduating from Utah State. There were so many that helped me get here and believed in me, and I owe it to them. God works in mysterious ways, but He will use you and your talents in ways that fit you best. If I could go back and talk to my 7th grade teacher, I would have to tell her she was right, I found a career that once did not exist.

(Here is a cool infograph on the rise of the Social Profession)



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