On Tuesday November 11, 2013 I attended the beta LinkedIn Live event sponsored by the Idaho Technology Council and the Boise State University School of Business and Economics. The event was in the Stueckle Sky Center, which has the most beautiful view of Boise.The conference had a great turn out and was an opportune time to network with others as you can tell from all my new contacts. The conference had three main workshops. I will share a few things I learned at each of them.
Personal Branding Checklist-
Personal branding is all about you. The most important thing is to let your profile speak for you. If someone were to search it they would be able to know what kind of person you are from looking at your accomplishments as well as you written endorsements.By putting a face to your name and telling your story you are building up your own personal brand. In your profile, make sure that you have linked to your other social media accounts especially your blog/website. This is a place people will check out your professional skills and also see who you are connected to. Don’t just connect with anyone, but make sure you have had dialogue with them.
A major part of marketing is establishing your company presence by creating a company page where you can showcase products and services. Having a LinkedIn Company page allows you to connect all of your web presence and creates another access point for a potential employee or customer. Once your page is set up, it is time to post information and begin engaging with your followers and your colleagues. LinkedIn also allows you to be members of different groups that you can actively participate in. The more you participate the more you will get out of it.
This workshop focused on Employee Value Proposition- allowing someone else to share your companies story on your LinkedIn. This can be done by allowing a 2nd party to help create and review your profile, as well as asking for written endorsements. You want to build yourself up on your LinkedIn, always be truthful but let the good things shine. The company culture, mission, and working environment should be implemented into a profile. As you build your profile up, the talent will find you.
I had a great time at LinkedIn Live and one of my tweets even made it in a storify by Jennifer Quinn. If you have more questions feel free to comment.
*All of this information was from the event as well as the checklists that LinkedIn Live Boise provided.